Why is Schema Markup Important for Website?

How Schema Markup is relevant in SEO 

By Doorva Kumar 


Here’s the tea. Schema Markup isn’t just for tech nerds or SEO experts in fact It directly affects how your site performs. 


>> Without schema your content is just “a regular webpage.” With schema your content gets NOTICED


What It Does?


• Tells Google exactly what’s on your page


• Helps your site show up in search results with extra info (called “rich snippets”)


• Makes your listing stand out (which means more clicks)


• Improves your search engine ranking


• Increases credibility and trust with both search engines and users


Example:


Let’s say you post a recipe.


Without schema: Google just sees it as “a web page with some text and images.”


With schema: Google knows it’s a recipe, how long it take ? what ingredients are used? the nutrition info and that it’s rated 4.8 stars!


Now guess which one gets clicked more?

 Yep , the one that looks more useful.


Schema = Visibility


Still not convinced? 

Here’s how Schema can make your site look in Google:


>>Without Schema:


Just the title, link, and a tiny description.

Pretty boring. You scroll past it.



>>With Schema (Rich Results):


• Star ratings

• Cooking time

• Price and availability

• Questions & answers

• Author info

• Publication date


Looks pro. Builds trust. Gets more clicks.


And in digital marketing, clicks are everything.



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